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OUR STORY

2009

Simply Beautifully Clean 

Simply Clean all started in a busy household with children, pets, and a home renovation underway. Amid the chaos, one challenge kept repeating itself: how to keep cleaning simple, safe and organised. Sponges and cloths were being used in all sorts of areas, often in ways that weren’t hygienic. Floors, baby feeding trays, kitchen benches and even toilets. 

It became clear that a better solution was needed: cleaning products that make it obvious what to use where. That’s when Simply Clean was born. 

Our products are colour-coded and clearly labelled so everyone in the home knows exactly which cloth or sponge is for each task. Simply, safe and effective. Cleaning has never been this easy.

We’re excited to help you discover smarter ways to keep your home sparkling with Simply Clean products.

2023

VICTORIA JAMES HOME

2024

VICTORIA JAMES BODY

Victoria James Body launched in 2024 with a clear purpose: to make daily self-care feel calm, simple, and intentional. Life can feel busy and overwhelming, but the products we use on our bodies shouldn’t add to the chaos - they should help restore a sense of ease.

We set out to create body-care tools that are thoughtful, functional, and made to last. From bath essentials that turn routines into moments of calm, to everyday tools designed to work intuitively with you, every Victoria James Body product supports a sense of balance, comfort, and confidence in yourself.

Carefully crafted and designed to enhance your daily rituals, these essentials help you feel organised, nurtured, and completely at home in your own skin.

SIMPLY CLEAN

Discover the full Simply Clean range - smart, colour-coded cleaning essentials designed to make every task simple, safe, and effective. From all-purpose solutions that tackle everyday messes, to kitchen must-have, bathroom heroes, floor cleaners, dusting cloths, and streak-free glass products, everything is crafted to keep your home sparkling and hygienic. Explore our complete collection and find the right product for every roo, every surface, and every clean.

Packaged cotton cellulose dish cloths with a green and white pattern on a white background. Cotton Cellulose Dish Cloths 2 Pack
Packaging of microfibre cloths with labels for different surfaces on a white background. Simply Clean Microfibre Cloths

VICTORIA JAMES HOME

Discover the full Victoria James Home range - smart, durable essentials designed to keep every corner of your home organised. From sturdy clothes airers that make drying effortless to lightweight laundry baskets built for everyday use, each product is crafted for simplicity, strength and ease. Explore the complete collection and find the right product for every room and every routine. 

Brown and beige laundry bag with 'Victoria James' branding on a white background. Victoria James Home Laundry Hamper

VICTORIA JAMES BODY

Discover the full Victoria James Body Range - gentle, everyday essentials designed to make self-care simple and effective. From soft cleansing accessories to practical tools that support your daily routine, every product is crafted with comfort and ease in mind. Whether you're refreshing, cleansing or unwinding, our body care solution help you feel clean and cared for

Bamboo cutting board on a stone surface with a textured gray background. Victoria James Body Loofah Brush - Square
Yellow sponge candle on a plate with a bar of soap and a vase of dried flowers in the background. Victoria James Bath Sponge