DURABLE. TIMELESS. MADE TO LAST.
WE MAKE YOUR LIFE EASY WITH FAN FAVOURITES

2009
A SIMPLE BEGINNING
Simply Clean all started in a busy household with children, pets, and a home renovation underway. Amid the chaos, one challenge kept repeating itself: how to keep cleaning simple, safe and organised. Sponges and cloths were being used in all sorts of areas, often in ways that weren’t hygienic. Floors, baby feeding trays, kitchen benches, and even the toilets.
It became clear that a better solution was needed: cleaning products that make it obvious what to use where. That’s when Simply Clean was born. Our products are colour-coded and clearly labelled so everyone in the home knows exactly which cloths or sponge is for each task. Simple, safe and effective. Cleaning has never been this easy.
We’re excited to help you discover smarter ways to keep your home sparkling with Simply Clean products.

2023
VICTORIA JAMES HOME
Victoria James was created with a clear purpose: to make the home feel calm, functional and beautifully lived in. When your space is organised and your everyday essentials work with you, life feels a little more peaceful. But we know homes can also feel busy, cluttered and a little overwhelming at times.
So we set out to design products that help bring ease back into the everyday. Simple, thoughtful and made to last. From laundry essentials that make routines run smoother, to bath and body tools that turn daily care into a small moment of calm- every Victoria James product is created to support a home that feels balanced, comfortable and your own. No fuss, no excess. Just well-made essentials that help you feel at home in your space, and in yourself.

2024
Victoria James Body
Victoria James Body launched in 2024 with a clear purpose: to make daily self-care feel calm, simple, and intentional. Life can feel busy and overwhelming, but the products we use on our bodies shouldn’t add to the chaos - they should help restore a sense of ease.
We set out to create body-care tools that are thoughtful, functional, and made to last. From bath essentials that turn routines into moments of calm, to everyday tools designed to work intuitively with you, every Victoria James Body product supports a sense of balance, comfort, and confidence in yourself.Carefully crafted and designed to enhance your daily rituals, these essentials help you feel organised, nurtured, and completely at home in your own skin.

The Design
Every product is imagined and developed for the busy cleaner in mind. We focus on easy, ergonomic design for maximum results and minimum effort

The Materials
From bamboo & coconut fibres to our long-wearing sponges and scourer blends, we use materials that deliver durability without compromise

The Know-How
Our products are colour-coded and clearly labelled so everyone in the home knows exactly which cloths or sponge is for each task. Simple, safe and effective. Cleaning has never been this easy.
VICTORIA JAMES
Convertible Storage Box
where timeless craftsmanship meets everyday function

Before

After
helpful tips & tricks
THE CLEAN SCENE
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